Apr 6, 2011

Carven. A luxury brand growing beautifully!

Whenever there is an attempt to revive a label that has been asleep for decades I get weary because the label either goes out of business after a couple of seasons or it simply does not pan out. However, in the past there have been some successes such as Chanel, Gucci, Emilio Pucci, Lanvin to name a few.
The first Carven store just opened on rue Saint Suplice in Saint Germaine de Prés.

Photo by Jean Ettiene

Madame Carven Mallet opened her House in 1945. While not letting the conventions of fashion and design at that time influence her, she designed with great freedom. Her spontaneous creative expression is apparent and simply luxe. Her designs were easily perfect and accessible for the daily woman in Paris and around the world at that time.

One of Carven's first designs

After being asleep for many years, the House of Carven woke up and is wide awake and alive, carrying beautiful, modern clothes that are created by Guillaume Henry. After working for Givenchy and Paula Ka, Henry became the creative director and oversees all creative aspects of the House. He breathed new life into Carven and after two years, the label has been pricking up the ears of the fashion world and the momentum of attention is increasing rapidly as it continues to reestablish itself as a luxury brand.

Guillaume Henry

The Fall 2011 collection was a wonderful mixture of every technique in tailoring and dressmaking. What Henry did with every fabric and technique was to create a party of innovative and strong, elegant and contemporary designs for anyone who is a connoisseur of fashion, to own in their private archives. The workmanship and the genious of the hands that constructed these designs will be truly appreciated by the eyes and bodies of any woman around the world.
Carven is a name of luxury that is lucky to have a wonderful designer like Guillaume Henry at the creative helm. I trust that his vision is appreciated and that everyone is looking forward to seeing more of Carven.


No comments:

Post a Comment